Vintage 50s 1950s BENELLI Motorcycles Dealer Promo Pocket T-Shirt Soft Faded Burgundy Red Victoria Products Mens Extra Small XS

Era: 1950s

Label: Victoria Products of St Louis Missouri

Material: 50/50 Cotton/Poly Blend

Country of Manufacture: USA

Color: Burgundy with White Graphics

Fit: Label marked Mens Medium. Fits like Mens Extra Small Please refer to the measurements below for more exact sizing

Measurements: Armpit to Armpit: 16.50" Collar to Bottom: 24"

THE SHIRT:

This t-shirt is in amazing condition considering it is around 70 years old and is in awesome, perfectly aged vintage condition. The shirt is very clean throughout with no notable discolorations, holes or flaws - just nice, natural aging. The fabric has aged beautifully and has become extremely soft and comfortable over the years. The burgundy color of the shirt has developed a nice light fade with a bit of additional fading along the shoulder seams. The graphics show some nice natural aging and have softened up perfectly. This tee is in truly amazing condition considering it is around 7 decades old - it makes an excellent collectible and fashion piece.

THE COMPANY:

Benelli Motorcycles, an iconic Italian marque, was established in 1911 in Pesaro by the six Benelli brothers. Originally a repair workshop, the brothers soon transitioned to building their motorcycles, launching their first engine in 1920. The brand swiftly gained acclaim, not only for its beautifully designed street bikes but also its prowess in competitive racing. Throughout the 20th century, Benelli produced a range of celebrated models, becoming synonymous with Italian craftsmanship and innovation. While facing challenges and changes in ownership over the years, the brand underwent a revival in the early 2000s. Today, while honoring its rich legacy, Benelli continues to meld its historic charm with modern motorcycle technology, captivating enthusiasts worldwide.

THE CULTURE:

The 1950s motorcycle culture, especially in the United States, symbolized a potent mix of post-war optimism, youthful rebellion, and the enchantment of the open road. This decade witnessed the emergence and solidification of motorcycle clubs, with some, like the Hells Angels, personifying the renegade ethos, while others promoted camaraderie and shared passion. This renegade image was amplified by Marlon Brando's iconic role in "The Wild One," which, while capturing the spirit of defiance, also shaped enduring biker stereotypes. Simultaneously, the American motorcycle scene experienced a "British Invasion," as brands like Triumph and BSA introduced bikes that were often lighter and nimbler than their American counterparts, appealing immensely to the younger generation. Racing events like the Daytona 200 surged in popularity, becoming arenas of rivalry for brands like Harley-Davidson and Indian against their British counterparts. Customization also blossomed, with bobbers reflecting individualistic aesthetics and a desire for unique identity. Beyond America, this motorcycle fervor echoed in Britain with the rise of the 'Rockers' and cafe racers, intertwining rock and roll with the thrill of two wheels. In its entirety, the 1950s was a foundational era for motorcycle culture, intertwining speed, style, and a spirit of rebellion that would resonate for generations.